ARTC2303
Typography I

This course introduces the evolution and development of letterforms and typography in relationship to visual expression and communication. Students will develop a strong comprehension of the aesthetics, tools, and methods used in designing with type. Emphasis will be placed on developing a working knowledge of the terminology of typography and typesetting skills.

Type Poster

 

This exercise helps students understand the process of typeface research and create a simple poster with logical visual and content hierarchy achieved through a modular grid system. 

Collaborative Cook Book

 

This book will consist of recipes and page layouts from each student in your class. Each student will be responsible for the design of a spread that follows a concept for their design while following the flexible modular grid. 

Objectives 
■ To create a cohesive layout that is usable as an instructional guide to the recipes 
■ To learn to work both independently in your layout, but also create a sense of cohesion with your collective class 
■ To establish format, hierarchy, appropriate typeface choices, and ligatures 
■ To display typesetting skills and precision in the layout of your design 

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Modern Grid

 

Students learn to design the interior pages for a collective book of modern typographic grids and perfect bookbinding techniques. Each student will be responsible for (re)producing a modern typographic grid. 

Objectives:
■ Create individual work while contributing to the cohesion of a collaborative class project 
■ Examine the function of a modern typographic grid 
■ Develop a book that functions as a typographic resource for future design projects 

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Concept Strategies

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Design Foundation