ARTC 1301
Communication Design Foundation
This course is an introduction to composition, layout, and visual design languages. The students will gain a better understanding of the design elements and principles and explore different mediums (the combination of materials and techniques) such as letterform, photograph, and illustration to communicate concepts or ideas.
The Integration of Type & Image
The project expands the student’s understanding of type forms and their literary contribution to the meaning of the design.
Objectives
■ To see and use typographic forms as creative tools and investigate their interaction with imagery
■ To use the basic principles in design as a visual language to emphasize the concept and message chosen
■ To experiment with the creative possibilities utilizing digital methods
■ To develop broader overall design experiences in communication
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Social Cause Poster and Public Display
This project helps the students to understand the importance of research in shaping the design concept, crafting a compelling campaign message, and strengthening their understanding of form and content.
Objectives
■ Creative thinking for the development of imagery for appropriate representation of the mission of the organization chosen
■ Expanding media possibilities
■ Continuation of the relationship between typography and image
■ Consistency in all decision-making to support chosen concept across chosen media delivery
Dust Jacket Design
Design a dust jacket cover for one of the stories in The New Yorker's fiction column
Objectives:
■ To understand the role of visual design in storytelling by not rewriting the narrative but ensuring the visual outcome is part of the narrative.
■ To use the design principles ( to emphasize the concept and message chosen.
■ Creation and utilization of creative photography, basic typesetting, and the integration of type, image, and/or illustration.
■ Mastery of interface with Photoshop, InDesign, and Illustrator.