Unchain Campaign
The Challenge
1. The avoidance to talk about mental health because of social stigmas among college students
2. Some students don't know what it is or how to respond to a person with a mental challenge
3. The counseling center can't accommodate all students in need due to the lack of staff
The Design
Objective
Create a space to facilitate understanding and deep listening of mental health, especially depression, anxiety, and suicide prevention
Concept
Create a participatory campaign that amplifies the message through storytelling. Participants can share and respond to others' stories.
Outcome
UNCHAIN is a non-profit dedicated o encourage, inspire, and foster a loving community for college students who have been undergoing negative life experience, depression, self-injury, or being unaccepted.
The Poster
The posters feature volunteer students who have experienced mental challenges and want to advocate for the cause. The tag line "I have a story" and "Tell me your story" invite participants to share or respond to others' messages.
The Wristband
The wristbands are for the participants to take. Participants who wear the teal (i have a story) or purple (tell me your story) wristbands are encouraged to start a conversation with each other.
Public Installation
Outcomes
These design artifacts are to help students acknowledge their community members, who are going through negative experiences, and facilitate a safe space for storytelling and building connections.
The Website
The website is where the participants can learn learn more about the projects, sign up for local group meet-up, speaker series, purchase merchandise and support the programs by donations.
