MFA Thesis.

Community-Centered Design:
Designing for Human Connection & Community Building by Utilizing Local Assets, Shared Resources & Co-Benefits

 



 

In recent years, social media, dating & meet-up apps have allowed users to connect with more people, but are we really connected? Oftentimes, I found myself in many conversations with strangers & friends who checked their phones constantly. I tried so hard to fit into communities that I barely knew and had no interaction with. That led me to the thesis research question: how do we connect with people and find our communities?
Surprisingly, that’s not only my challenge. In fact, one in five American adults experiences loneliness and social isolation. According to the Kaiser Foundation and the Economist study on Loneliness and social isolation in the US, although 90% of the U.S aged from 18 to 29 and 82% of the U.S aged from 30 to 49 had social media accounts, the US is one of top loneliest countries in the world. Social technology allows users to broaden their network and access virtual communities across the country and the world. But research also shows that the lonelier people are, the more they depend on social media to cope with their loneliness. So, are we really connected?

Research Objectives

1. To understand what is community and how we connect with others.

2. To explore the designer’s role in designing for human connection and community building in today’s hybrid communication culture.

3. To explore what it means to design with a community-centered mindset.

 

What is Community-Centered Design?
Similar to the human-centered design process, community-center design considers the users’ needs in relation to others in the community, taking into consideration their interactions and relationships with other community members and the environment, both physically and virtually. This model proposes the community’s potential growth by establishing a sustainable network where prosperity and resources are shared equally among members.

The Design Process

This thesis follows is the British Council’s Double Diamond Design Process (2005) and adopts the philosophy of human-centered design from a community-centered perspective. The four phases, Discover, Define, Develop and Deliver, capture how designers think and work with people. This design process appears to be a linear structure, however, there is room for the designer’s interpretation by using different tactics to discover and define the challenges, brainstorm ideas and execute the solution. Since the thesis aims to facilitate human connections within community, working directly with a specific community will be the primary approach. The thesis also considers the Hasso-Plattner Institute of Design at Stanford’s (d.school) five-stage design thinking model, which replaces the Discover phase with an Empathize phase and prioritizes the users’ needs and challenges above the designer’s and researcher’s assumptions. Following this framework, this thesis’s design process includes three main phases: Discovery & Refine, Develop & Validate, and Implementation.

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Preliminary Research

Objectives: to better understand (1) different perspectives on making connections online and in physical space, and (2) what people value in social relationships.

Takeaways:
(1) the majority of surveyors don't have any problems making connections online.
(2) things people value most in relationships:
■ Sharing things in common
■ Understanding in a deeper level
■ Doing activities together
■ Learning about different perspectives

(3) Is there a need or desire to design for human connections and communities?

 
 

When something isn’t needed,
it doesn’t mean that it’s not important.

Secondary Research

What other disciplines explain human connection & sense of community?

[1] Neuroscience: What happens to the nervous system when we connect with others?

 

We're wired to connect. The prefrontal cortex of the human brain—the social brain—is dedicated to thinking about self and our relationships with others. It is also responsible for personality expression and moderating social behaviors. However, people abandon the social brain when utilizing virtual communication tools, which cannot communicate the eight distinct emotions such as anger, fear, disgust, love, gratitude, sympathy, happiness, and sadness. These emotional languages are important clues to help us understand the context of conversations and allow us to analyze others’ feelings in order to provide appropriate responses. Research shows that we can perceive emotions with 78% accuracy in face-to-face communications. In addition, Sherry Turkle wrote in her book Reclaiming Conversation: The Power of Talk in a Digital Age that those with the most use of social media have difficulty reading human emotions, including their own.

[2] Psychology: How and why we connect?

 
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Many research associates human connection and community with a sense of belonging — the emotional need to be accepted by a group. It consists of 3 attributes​​​​​​​: acceptance, contribution, and ownership.

 1. Acceptance: community members must acknowledge both their similarities and differences. According to Doug Shipman’s principles of a “beloved community,” we must have true respect for otherness and develop the ability to listen with the heart and engage people who are very different from us.

2.Contribution: create opportunities for people to make things together, which Hugh Weber refers as Relationship of Influences (ROI). ROI emphasizes on the idea of building a community where everyone can contribute and receives influences from other.

3. Ownership: in a neighborhood community, ownership is reflected through public shared amenities such as schools, workplaces, groceries store, hospitals, public parks, etc. Research shows that higher amenity community tends to have residents who feel more socially connected with others.

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 47% of high-amenities residents said that they are more willing to lend a hand to a neighbor. 56% of them say people can generally be trust. In comparison to those who live in low-amenity neighborhoods, only 16% say they are willing to help out their neighbors, 22% say they can trust people.

[3] Anthropology: in this section, we’re looking at social-cultural development and its influences on how people connect and build community. This part focuses on three main areas:

 

1. What types of community are we part of?

 

*Place-based community is a community of people who are bound together because of where they reside, work, visit or otherwise spend a continuous portion of their time.

2. The Influences of Cultural and Socioeconomic Development on How People Connect With Others and Build Communities
Gentrification, the displacement of community and culture, and the divergence of social and economic groups lead to the lack of mix-income neighborhood (place-based community), and equal access to public services, amenities, and business opportunities. The segregation taking place in a city between the high and low incomes create a tension among community members with different religions, beliefs, and values that have caused many more communal issues.
“Community Loss”: Leila Mahmoudi Farahani, a Research Fellow at Centre for Urban Research who studies how a neighborhood’s build environment and physical structure’s impacts its livability, sense of community, and the social life of residents, use the term “Community Loss” to describe this change. Non-local and virtual communities, communities of interest and occupation have been replacing place-based community, but it can’t substitute for the neighborhood in the creation of communities.

Primary Research

INTERVIEW
1 local non-profit organizer
2 neighborhood members
1 community researcher
Objective
To better understand the roles of community leaders and organizers in facilitating connection among community members & the challenges that influence and shape the way we connect with others in our physical community

 
 

Takeaway
Volunteer is the best way to get involved in the community. Make an effort to get to know people in your community.
Relationship of Influence (ROI): to build a community based on value exchange networks when everyone can contribute and receive influences from one another
■ What strengthen our community?
Similarity: Give people a common cause so that they can find similarities in each other.
Productivity: Create an opportunity for people to make something together.
Social experiences: Encourage interaction among different social groups.
Reflection: Help people reflect on their experiences after each activity.
Community Capacity Building: Provide participants the tools that strengthen individuals’ skills and the community’s resources to adapt and change

OBSERVATIONAL RESEARCH
Objective
■ to understand how people, interact with other community member in a physical space
■ the condition of a physical place
■ the roles of community organizer in facilitating social interaction among community members

 
 

Takeaway
At a community garden event, participants working in different areas limit chances for social interaction among members. At another event, where participants prepare meals for children and families in the hospital, the kitchen is set up with an island in the middle creating a single-flow floor pattern that allows more interaction among participants. Participants also share tools with others, such as recipes and kitchen wares. These tools function as conversation starters. Spatial design plays a significant role in creating social space for public interaction, while tools and objects enhance the chance for interaction.

Research Synthesis

Community Path of Impact
To summarize the research insights, I created a Community’s Path of Impact Diagram. The diagram shows the correlations between different attributes of a community and identifies the areas that can use design to influence how a community is built.

 

Ideation & Build

 

DESIGN GOAL
How can we help neighborhood members
acknowledge
their memberships, shared resources, common goals, challenges, and tasks
so that they feel empowered to connect with others and contribute to the collective efficacy?

DESIGN APPROACH

■ Engage the community in the design process
■ Educate community members about issues that matter
■ Find a new approach to the solution

THE DESIGN CONCEPT

Know Your Neighbor is an educational board game that can be played with family, friends, and neighbors at gathering occasions. It takes players on a journey of what it is like to be a neighborhood member. Throughout the game, players can get to know and connect with other players as their neighbors, and learn about the functionalities, shared assets, and resources of a neighborhood. The game instructs players to interact and perform daily neighborhood activities with other players, such as volunteer work, community tasks, discussing local issues, collaborating, and being rewarded for their contribution. The board game combines education and entertainment, which aims to inspire action and encourage players to take what they learn and apply it to their daily interactions with the community.

 
 

To organize the game’s interaction, I create a list of fundamental components to make up the game mechanics:

The Game Loop: Each player will choose a character with an assigned profession, secret skills, resources, house, and income. While players take turns traveling around their neighborhood using the spinner, they collect resources such as food, produce, garden tools, books, money, and draw action cards that require them to interact and collaborate with their neighbors on community tasks. Players can exchange their tools, discuss and vote on policies, and build community amenities and facilities such as a hospital, school, community garden, playground, skate park, and local businesses.
Tension: Tension in the game is built up when players are required to negotiate with other players to come up with a solution that may affect everyone in the neighborhood such as spending more money on patrols, building a new school, and hospital, budgeting for community parks, and improving the property.
Obstacle: Some action cards include new policies and changes that affect a few players but benefit others.
Resources: The game resources include money, action cards, property cards, tool cards, occupations, and community-building awards and Ask My Neighbor cards.
Victory Condition: All the resources and community-building awards that are counted by point at the end of the game. The winner has the highest point.
Player Interaction: Players persuade their neighbors to exchange the tools they need to complete their quests. All players must be able to compromise on certain decisions that affect the game. Players also have a chance to get to know other players through the Ask My Neighbors card deck.
Co-Creation: The game includes a set of blank Wish Fulfilled cards that allow players to contribute to the game content. For example, they can write new action cards, and suggest new properties, occupations, new policies, and tools.
Equity Design: The game reinforces the idea of equity-centered design that requires players to listen and recognize the needs of each neighbor and act upon the community's interest over personal benefit.
Content: The game’s content covers a variety of topics from real-world examples such as zoning, placemaking, public safety, public health, policymaking, budgeting, transportation, and infrastructure so that the players can walk away with a better understanding of their neighborhoods and apply these practices in their daily interactions with other neighborhood members.

Medium-Fidelity Prototype

Medium-Fidelity Prototype

Testing & Feedback

 

OBJECTIVE
To understand if the board game could be an educational toolkit that helps people acknowledge their neighborhood community and understand the shared resources and ways to establish their membership through contributing, influencing, and being influenced by other community members.

Testing protocol
■ The user examines and describes the game without being given any instruction.
■ The user reads the instruction and provides feedback on the game mechanics.
■ ​​​​​​​The user follows one game loop and provides feedback on the content, user flow, and interaction among the game players.

Feedback
The majority of feedback addresses the game content and mechanics, including:
■ Adding unique skillsets to each character card to solve the quests from the action cards or specific neighborhood problems that other characters don’t have the right skill set or tool to do so.
■ Highlighting personal assets and strengths implies the shared resources that neighbors can gain from each other, but it also creates a competitive yet collaborative atmosphere for the players.
■ How the game ends and how to win, which should be clarified in the instructions.
■ Identify a focus group of audiences, who will be interested in playing the board game will help determine the game mechanics.

Future Work

 

■ Revise the prototype and conduct more user tests.
■ The board game can be mass-produced through GoFundMe or contract. To encourage public interaction, the board game can be a life-size public installation where community members who may not know each other can play together. Similar to the life-size chess game, audiences will be the characters in the game. The game can be moderated using a remote control and a digital display screen.

Conclusion

 


Educational Values of Board Games
Classic Boardgames, such as Monopoly, the Game of Life & Candy Cane Land which we played when we were kids are excellent tools for teaching fundamental skills: learning how to communicate, problem-solve, collaborate, learn about a subject like math, art, science, business, etc. There’s a potential that board games can teach people about their personal and social matters such as how to vote, civic engagement, recycling, equity, social justice, recycling, climate change, mental health, diet, anatomy, relationships & career choices. Board games facilitate an engaging learning experience (learning by doing) for the users. It also cultivates a sense of ownership that allows the users to contribute to the content and outcome of the game. Thus, how can we repurpose and redesign everyday objects into educational tools?

What Does It Take for A Designer to Build a Community?
Building a “beloved community” is hard, tiring, and sometimes discouraging. It requires a lot of energy, time, and effort. Because each community has its own social fabrics and characteristics, it is vital that the designers step outside of the studio to make connections and build relationships with the community members. Although designers are known as creators, we can’t build a community. But with the right mindset and skillsets, we can inform, inspire, and influence people to build future communities and society they want to see.

What Does It Mean to Design with A Community in Mind?
When putting the community at the center of a design project, designers should reimagine what kind of community and society people want to build together, not only for themselves but also for the teachers, the single parents, the healthcare workers, the teenagers, the architects and the school principals who live in the same neighborhood.
Community-centered design can promise an equitable outcome as it not only brings together diverse voices of all members from different socioeconomic backgrounds, but also encourages people to contribute their personal assets and resources. In comparison to user-centered design, it tends to benefit a specific group of consumers who share a social status, come from a similar income household, or live in a certain part of a town, especially in segregated cities.
Lastly, when coming up with the design concept, from a community-centered perspective, the questions asked need to replace singular pronouns like he, she, and them with ‘community members.’ Below is the list of questions used in the process of generating the board game’s contents:

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