The poster campaign addresses an issue of identity in crisis. The objectives are to communicate visually, stimulate moods, contrast features, create messages and craft calls to action that effectively and psychologically appeal to a target audience.
Concepts: using facts to address the inhumanity and lost of identity that one doesn’t have an option to choose for their own. Using the tag line 100% human, the campaign wants to represent the people who couldn’t speak up for themselves

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