Goodtype is an online community that connects creatives and enthusiasts in the global community to elevates and celebrates the art of lettering. It was found in July 2013 and has grown to a community of almost a million.
Discipline practice: create a multidisciplinary community of calligraphers, hand-lettering artist, type designer through curation, education, and collaboration.
Goodtype published the first an annual type catalog, a collection of typographic work of 196 artists from 32 countries, raised $58,889 on Kickstarter with more than 1000 backers. Early bird costs $33. Cost for 1 copy: $40 (2 for $70). However, the international shipping is really expensive ($50).
Proposal: Goodtype quarterly magazine is more cost effective. It will engage the global community throughout the year and differentiate Goodtype from other type curators such as Typism & other professional type magazines such as Type Director Club annual publication, TypeNotes, Eye on Design magazine, etc.
Concept: bring in more educational content through in-depth interviews with professionals form different levels and design practices.
Combine Typography, hand lettering, calligraphy and vernacular type & highlight the value of print design through textile experience.
The magazine will not only showcase beautiful work but also express the importance of making meaningful letters—form follows function. Thus, each issue will depict a topic of interest.
Content: to celebrate diverse nationality of Goodtype’s community, the first issue will discuss about TYPE OF MY CITY. Typography/letter as a form of art is embedded within out culture and portrayed as a city’s identity. Type in Austin is different form type in Calif, Oregon or NYC. They are the expression of livability, and the characteristics of the neighborhood. This issue brings together artists from different cities & countries, features interviews with Nisha, Annica and Lakwena, and Goodtype Tuesday challenge winners. Each issue also comes with an alphabet poster as a collective piece for letter lovers.